You get what you pay for….

 

How many times in your life have you heard that classic sound bite from your local sales representative. It really doesn’t matter what industry you are in. It’s a universal response to the classic objection, “Your product costs too much!”.

Your inner salesman voice is screaming, “of course my product costs more, it works better, and it’s built better. It will last longer.” But we know from experience that those thoughts, if spoken out loud, would fall on deaf ears a majority of the time. So, instead, we fall back on “Whelp, you get what you pay for!” generally as a parting shot as we walk out the door.

How satisfying would it be if you could take the customer on a little trip. Say, down the old “here’s what you get” highway. I imagine that it would go something like this….

 

PART 1:

HH 1a HH 1b

 

 

PART 2:

HH 2a HH 2b

 

 

PART 3:

HH 3a HH 3b

 

 

PART 4:

HH 4a HH 4b

 

 

PART 5:

HH 5a HH 5b